Conventional “sales training” has very little effect on the people manning your trade show booth or exhibit because at a trade show the clients come to you and not the other way around. And most of the time they want to talk to experts and not sales people. So it can be tough out there.
On the surface trade shows can appear fun and entertaining but, beneath the surface, the environment is hostile, the competition is fierce and your “Boothers” need all the help they can get.
In this upbeat half-day workshop, or 45-minute pre-show rally, Nicholas Boothman shows Boothers how to

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