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What good is meeting someone for the first time, creating a favorable impression and establishing rapport if two weeks later the person has forgotten you? Give other people a reason to remember you, and they will.
Ask yourself these questions: How can I stand out from the rest? Is there a persona or some little touch of style I can create for myself? All kinds of things can give you an image: a fresh cornflower worn in the lapel or discreet, very expensive frames for your eyeglasses; beautiful vests, impeccable shoes, a bow tie, Lady Gaga’s outfits, Larry King’s suspenders, Rod Stewart’s hair or Goldie Hawn’s laugh.
A friend of mine works for a national chain of mega- stores that sells computers and stereos. “I used to spend half an hour explaining the features of a product,” she told me, “and then the customer would go away to think about it. He would come back another day, go up to the first salesperson he saw and make the purchase. It didn’t matter that he had my card or that I gave him so much time; the chances of his coming back to me personally were slim. Then I hit on a way to be memorable. Because I’m from Newfoundland, I tell customers to ask for the ‘Newfie’ when they come back or phone the store.”
In Canada, a “Newfie” is often the target of dumb, stereotypical jokes, but my friend used this verbal image to her advantage. It is a handle or, if you prefer, a container to hold and access a whole package of previously stored information.
Find something to set you apart from the rest. Give them something to remember you by.