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Survival of the friendliest goes against the traditional Darwinian view of evolution which focuses on competition and individuals striving to be the best. When examining the evolutionary success of our human ancestors, anthropologists now conclude that throughout history, our ability to cooperate and form relationships are the real keys to our long-term prosperity. Also, a society of friendly individuals has better chances of surviving and reproducing than a society of aggressive individuals.

In today’s world that means focusing on forming strong friendly relationships both in our business and our personal lives.

So, surround yourself with amazing people who challenge you and pump you up. Use the tools that belong to all of us—face, body, attitude, and voice—to make a dazzling first impression, establish immediate rapport and trust, and master the people-to-people skills that will help you persuade others to embrace and act on your ideas.


Training the New York SuperCops includes daily discussions on the works of Aristotle, George Orwell and Nicholas Boothman” – THE NEW YORKER

“Nicholas Boothman is truly inspirational” – THE ECONOMIST MAGAZINE

“Boothman is Dale Carnegie for a rushed era.” – THE NEW YORK TIMES

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The #1 Success Factor

Reading time: 100 seconds.Professor Thomas Harrell at the Stanford Business School spent 20 years examining Stanford MBAs looking for the success factor. He concluded the only identifiable predictor of success is something he called "social extroversion" - the ability...

A simple risk/reward calculator.

 A Simple Risk/Reward CalculatorREADING TIME: 30 SecondsWe are pre-conditioned to avoid risks even though we deal with them on a daily basis. As a result, we turn away from opportunities to create the jobs we dream of, build the lives we long for, and make the moves...

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