boothmanship – the art of connecting at trade shows
Conventional sales training has very little positive effect on the people manning your trade show booth or exhibit because at a trade show the clients come to you: not the other way around. And most of the time they want to talk to experts as well as sales people. So it can be tough out there.
On the surface trade shows can appear fun and entertaining but, beneath the surface, the environment can be hostile, the competition fierce – and you quickly find that every word and every second counts.
That’s why sometimes your “Boothers” need a little help.
boothmanship on-site training
In this upbeat half-day workshop, or 45-minute pre-show rally, Nicholas Boothman shows Boothers how to:
“Glow,” speak-up and “assume” rapport with different kinds of people
Adjust their attitude to make a trusting, human first impression
Connect with Trust, Logic and Emotion
Use their booth as a stage and not a cage
Use easy and natural ice-breakers to get people talking
Quickly qualify and calibrate
Articulate their business ideas in ways that are simple and memorable
Include StorySpeak because when things get competitive it’s always about the story
Elicit “free” information