Reading time: 90 Seconds


In 1762, John Montagu, the Earl of Sandwich, had a crazy idea. He was a big-time gambler who didn’t like to leave the gaming table. When he got hungry he told his servants, “Bring me a slice of meat between two slices of bread.” And the sandwich was born.

Henry Heinz had a crazy idea: he put tomato ketchup in glass bottles. Levi Strauss had a crazy idea: he made trousers out of tent cloth and strengthened them with rivets. John Kimberly and Charles Clark had a crazy idea: a soft tissue paper to remove the cream. Bill Gates had a crazy idea: to put a computer on every desk.

Today you can eat a sandwich while you boot up Windows in your Levi’s and wipe the ketchup off your fingers with a Kleenex – because these crazy ideas are now enduring big ideas, and have created jobs for countless millions and built considerable fortunes for their originators. 

Crazy’s just another word for creative and passionate.

First you get a crazy idea, like something from a fairytale that needs magic to make it happen. Then you picture it as reality, test it and program your imagination to make it come true using this risk/reward calculator.


Motivational Speaker and Keynote Speaker and Author Nicholas Boothman


Until next time take Eleanor Roosevelt’s advice.

“Do one thing every day that scares you. On the other side of that fear all your opportunities are waiting for you.”