When Warren Buffett, the second richest man in the US and holder of the unofficial title “America’s Greatest Storyteller” was asked, “Do you enjoy your work?” He replied, “I tap-dance to work.” That’s StorySpeak. He credits his ability to create short stories and word-pictures that simplify complicated concepts as a big part of his success.
Martin Luther King Jr’s “I have a Dream” speech used StorySpeak to contrast the intolerant society of the day with an ideal future where all races are treated equally. Steve Jobs’ legendary Stanford commencement speech in 2005 used StorySpeak to inspire students, as did Queen Elizabeth 1 of England’s “I have the body of a woman, but the heart and stomach of a king” speech to rally her troops more than five hundred years earlier.
StorySpeak invigorates brands, stimulates marketing, sways attitudes and opinions and arouses growth. The names PayPal, Apple and Windows are all StorySpeak. Mohammed Ali’s “float like a butterfly, sting like a bee.” Pure StorySpeak.
Almost every successful book, movie or song ever written relies on StorySpeak to connect with the human spirit, as does every riveting conversation, presentation and speech.